Post by nurnobisorker70 on Oct 31, 2024 1:00:09 GMT -4
The digital transformation of e-commerce and retail is reaching its peak: artificial intelligence , machine learning , automation , social commerce and augmented reality are emerging as key levers for creating ever more fluid, personalized and relevant shopping experiences.
Businesses and brands are still struggling to implement truly omnichannel strategies, while the environment in which they operate is already ripe for further evolution.
We are facing increasingly connected and demanding consumers who expect ever more immersive experiences and interactions. An omnichannel customer experience is no longer enough, it is necessary to go further.
Multichannel, cross-channel, omnichannel: the new frontier in eCommerce and retail is unified commerce , but is it still relevant to distinguish between these two worlds?
Unified Commerce : What is it?
Let's start talking about unified commerce by analyzing some interesting data. According to research published by Netcomm's Osservatorio eCommerce B2C , four out of ten consumers get information online before making a purchase in store, and almost one in four online purchases takes place after a visit to a physical store.
The worlds of retail and eCommerce are increasingly interconnected, relevant touch points within the same customer journey. This is also confirmed by the data published in the Retail Report 2023 by Ayden , a player in the unified payment systems segment.
online smartphone retail
According to published data, 42% of consumers consider the opportunity to evaluate and try a product offline before buying it online ( showrooming ) and vice versa, inquiring online and buying in store ( webrooming ), as relevant for loyalty.
The unified commerce model addresses this need precisely by offering solutions that not only provide a single, unified experience on the user/customer side, but also provide the same level of integration on the brand side. From inventory management to payment systems, to the in-store or online store experience, everything must be centralized and not just in appearance.
The customer is at the center of the strategies and business models adopted : the objective is to meet the needs of a consumer accustomed to getting what he wants when he wants it.
Customer first: the key components of unified commerce
As mentioned earlier, unified commerce is based on data integration strategies and activities in a single environment.
But what are the key elements of this model?
Systems
Unified commerce involves the integration of all virtual phone number service systems, both those directly related to user interaction and back-end systems, which helps reduce and optimize processes.
Channels
The cross-channel and omnichannel approach remains the basis of unified commerce, especially when it comes to tracking user actions and measuring results.
Centralized data management also helps optimize marketing and sales strategies by leveraging the potential of artificial intelligence and predictive analytics.
Products
The goal of the unified commerce model is to provide a consistent view of products online and offline, allowing users easy access to offers and inventory.
Synchronizing product inventory data not only allows for real-time monitoring of supply and demand, but also efficient logistics and inventory management.
Interactions
Customer centricity is at the heart of unified commerce. The goal is to improve their experience by making it personalized and seamless at every stage of their customer journey.
girls store customer experience
Unified commerce and customer experience: put your customers at the center!
From channel integration to the entire commerce experience, from payments to product search, selection and purchase in-store or online.
Adopting a unified commerce approach allows you to know your users and customers in depth. At the heart of this approach is their customer experience , the enhancement of which begins with centralized management of their data. Blendee's
Marketing Operating System allows you to collect and normalize data from multiple channels and sources into a single customer view : identity resolution processes allow you to know and recognize each user in real time thanks to the convergence and resolution of different user IDs.
From data collection and normalization to activation: starting from advanced profiling and segmentation activities, Blendee allows you to implement data-driven marketing and advertising strategies , coordinating activities from a single platform. The result? The ability to create personalized and valuable customer experiences for each user during the different phases of the customer journey and at each point of contact, including the point of sale.
Businesses and brands are still struggling to implement truly omnichannel strategies, while the environment in which they operate is already ripe for further evolution.
We are facing increasingly connected and demanding consumers who expect ever more immersive experiences and interactions. An omnichannel customer experience is no longer enough, it is necessary to go further.
Multichannel, cross-channel, omnichannel: the new frontier in eCommerce and retail is unified commerce , but is it still relevant to distinguish between these two worlds?
Unified Commerce : What is it?
Let's start talking about unified commerce by analyzing some interesting data. According to research published by Netcomm's Osservatorio eCommerce B2C , four out of ten consumers get information online before making a purchase in store, and almost one in four online purchases takes place after a visit to a physical store.
The worlds of retail and eCommerce are increasingly interconnected, relevant touch points within the same customer journey. This is also confirmed by the data published in the Retail Report 2023 by Ayden , a player in the unified payment systems segment.
online smartphone retail
According to published data, 42% of consumers consider the opportunity to evaluate and try a product offline before buying it online ( showrooming ) and vice versa, inquiring online and buying in store ( webrooming ), as relevant for loyalty.
The unified commerce model addresses this need precisely by offering solutions that not only provide a single, unified experience on the user/customer side, but also provide the same level of integration on the brand side. From inventory management to payment systems, to the in-store or online store experience, everything must be centralized and not just in appearance.
The customer is at the center of the strategies and business models adopted : the objective is to meet the needs of a consumer accustomed to getting what he wants when he wants it.
Customer first: the key components of unified commerce
As mentioned earlier, unified commerce is based on data integration strategies and activities in a single environment.
But what are the key elements of this model?
Systems
Unified commerce involves the integration of all virtual phone number service systems, both those directly related to user interaction and back-end systems, which helps reduce and optimize processes.
Channels
The cross-channel and omnichannel approach remains the basis of unified commerce, especially when it comes to tracking user actions and measuring results.
Centralized data management also helps optimize marketing and sales strategies by leveraging the potential of artificial intelligence and predictive analytics.
Products
The goal of the unified commerce model is to provide a consistent view of products online and offline, allowing users easy access to offers and inventory.
Synchronizing product inventory data not only allows for real-time monitoring of supply and demand, but also efficient logistics and inventory management.
Interactions
Customer centricity is at the heart of unified commerce. The goal is to improve their experience by making it personalized and seamless at every stage of their customer journey.
girls store customer experience
Unified commerce and customer experience: put your customers at the center!
From channel integration to the entire commerce experience, from payments to product search, selection and purchase in-store or online.
Adopting a unified commerce approach allows you to know your users and customers in depth. At the heart of this approach is their customer experience , the enhancement of which begins with centralized management of their data. Blendee's
Marketing Operating System allows you to collect and normalize data from multiple channels and sources into a single customer view : identity resolution processes allow you to know and recognize each user in real time thanks to the convergence and resolution of different user IDs.
From data collection and normalization to activation: starting from advanced profiling and segmentation activities, Blendee allows you to implement data-driven marketing and advertising strategies , coordinating activities from a single platform. The result? The ability to create personalized and valuable customer experiences for each user during the different phases of the customer journey and at each point of contact, including the point of sale.